The Signature portfolio should make up an important part of any retailer’s cigar offer, featuring Signature Blue, the UK’s best-selling ‘traditional’ cigar, Signature Original, the original full-strength cigar, Signature Red Filter, the UK’s number one traditional aromatic cigar and Signature Action, which is the fastest growing peppermint click filter cigarillo. In further exciting news for the brand, STG UK is also pleased to confirm that the iconic tins are permanently returning for packs of Signature Blue 20’s and Signature Original 20’s.

STG’s UK Marketing Manager, Nataly Scarpetta, comments, “Sixtieth anniversaries are usually celebrated with diamonds and there’s no doubt Signature has always been the jewel in our crown, representing sixty years of quality, experience and craftsmanship. Since its arrival back in 1963, Signature has become a truly global brand which is now sold in over eighty countries worldwide. Here in the UK, the brand portfolio is currently worth nearly £50m in annual sales, with strong products in both the miniature and cigarillo segments. Retailers should take the opportunity to stock up, as limited-edition packs usually prove popular with regular smokers and will be in demand. We’re proud to celebrate such an important anniversary for Signature and want to thank all the convenience retailers who have played such a vital role in its continued success.”